“Magnuson & Company has done a first-rate job in increasing the organic search results of my firm. After years with lower rankings, in a very short time their work has resulted in me being in the top three of most key searches for the work I do. I highly recommend them for anyone trying to get better results for their business.” -Ed Dudensing, Elder Abuse Attorney
A rigorous search engine optimization (SEO) campaign should be the bedrock of any law firm's marketing strategy. Research from FindLaw and Google found that:
96% of people seeking legal advice use a search engine
74% of consumers visit a law firm’s website to take action
Our campaigns have taken client keywords from languishing in the lower reaches of Google’s top 50 (if they appeared at all) to becoming mainstays of the coveted top 3 positions. Our most competitive keywords show up frequently as the top result, and we work to ensure they remain competitive over the long haul.
Here’s what the average rank trajectory for one of our clients looked like over the first 8 months of the campaign:
We achieve these dramatic results with a broad range of expertise in content, coding, link building, and media outreach.
Content Our media background puts us at an advantage both in terms of creating quality content, and in finding the right places to publish.
Link Building and Outreach Building quality backlinks to a website is vital for rankings success. Our network of contacts, combined with our ability to forge new relationships with relevant online outlets, enables us to develop link profiles that consistently outperform competitors.
Coding We encounter many websites that underperform because of basic errors in coding and architecture. Our team can quickly identify and fix problems that might hobble a site’s chances of success.
Unlike many agencies and consultants, we align our search campaigns with traditional marketing and PR strategies, generating and publishing content that will improve credibility and visibility, both online and offline.